Luxe Lips: LOLO

Luxe Lips is a moisturizing + antioxidant matte lipstick.

Our lipsticks are named after unique women or titles worldwide.

This is to help educate women around the world by sharing these histories.

This shade is LOLO.

LOLO is a title in Igbo land, in the south-south and south-east part of Nigeria, in West Africa. LOLO is conferred as a female title given to a woman to complement the title her husband might have received, which may be [Nze or Chief]. LOLO  is also a title given to a woman of honor and relevance. Sometimes, people borrow the word Lolo to hype a woman and remind her she is valued by her husband and respected by friends and loved ones. A LOLO is very often hailed respectfully by other Igbo men.

Jolie Frederick Beauty believes a LOLO is adorable, worthy of great honor and respect, or a revered one. And that’s who you are when you use this shade.